Keds® announces the launch of Ladies First Since 1916, a new global brand campaign with a fresh perspective on what it means to be a woman today. The campaign is inspired by women who create their own paths, make their own rules, and harness the power of femininity and strength. “
A new generation of women has been leading an exciting cultural shift redefining the conversation about equality and female empowerment,” said Chris Lindner, president, Keds. “Keds was originally created in 1916 to provide ladies with accessible, fashionable footwear to allow them to be who they wanted to be, and go where they wanted to go. Ladies First is a celebration of amazing women like Taylor Swift who are blazing new trails every day. From CEOing to BFFing, these ladies are doing it all. ”
Ladies First featuring Taylor Swift, showcases the Keds Fall 2015 footwear collection with progressive messages that celebrate a new notion of what it means to be a lady in 2015. Ideas of constant evolution, setting your own path, and not being defined by a specific style were key themes. Headlines like all dressed up with everywhere to go and there will be moving, there will be shaking are front and center over street style photos for a one-two punch of fashion and emotion. The campaign features backdrops from notable female artists demonstrating one example of what the campaign stands for, giving women a platform to express themselves.
"Everywhere you look today, young women are taking charge of their personal narratives. We were inspired by this new generation of women who are demolishing anachronistic notions of feminisms, such as the idea that feminine style and career success are somehow mutually exclusive,” said Jonah Bloom, Co-President NY, Co-Chief Strategy Officer, kbs+. “Promoting women isn’t a new concept for Keds but the Ladies First campaign celebrates the future by inspiring the current generation of boundary breakers.”
“Keds is approaching its centennial year in 2016, and the Ladies First platform is the start of a powerful new era,” said Lindner. “The headline ‘it’s not a running shoe, it’s a run the world shoe’ is a pinnacle expression of what we stand for.”
Keds stores are located in Robinsons Magnolia (Level 2), UP Town Center (Level 2), Glorietta 3 (Ground Floor), and Ayala Center Cebu (Level 2), Complex Lifestyle Stores in Eastwood Mall, Alabang Town Center, Fairview Terraces, Shangri-La Plaza Mall, Festival Mall, Glorietta 5, Shoe Salon and in major department stores.